Atlanta Business Attorney Travis Townsend of Atlanta based law firm Townsend and Lockett , LLC will be a panelist at Hair She Goes: State of Woman, a women’s business conference and entrepreneurship boot camp presented by DryerBuzz, a publication of Sistributions Media and Publishing. The conference, which will be held at the Loudermilk Center in downtown Atlanta on March 17, is a series of interactive workshops and speaking events designed to educate and empower female entrepreneurs and entrepreneur- hopefuls to reach their consumers, protect their businesses, and become leaders in their industries.
Townsend’s panel will cover; business organization and structure, including formalizing business deals and protecting content and intellectual property.
“I’m a firm believer in educating entrepreneurs the best I can, and showing the community how to operate their businesses,” says Townsend. “I’m excited to be part of a forum of women coming together to educate and empower themselves.”
Townsend is no stranger to teaching on panels, having spoken at the Urban League Young Professionals boot camp. While he’s excited to teach woman important business skills, he also says he’s excited to learn from them.
“I’m seeing women doing much better in business and entrepreneurship. What I’m seeing now is that business women are starting are doing well.”
The reason? Townsend says female business owners know how to target their audiences.
“They have a strong business intuition when it comes to consumers. They are the primary consumer, and because of that, they know what they want in products and services, so they know what to provide.”
Townsend says he’s seeing female entrepreneurs emerge in all industries, from marketing to software development. While this trend is increasing, Townsend says he’d like to see more female entrepreneurs acquire businesses as well as selling to consumers.
“Many entrepreneurs are focused on selling a product. I’d like to see more female entrepreneurs buy businesses, then turn them around and resell them.”
Townsend says part of his panel is geared towards helping woman entrepreneurs excel in business acquisition, and he will focus on his favorite areas of business practice: equity funds, capital, and mergers and acquisition.
While women show a lot of strengths when starting their own businesses , such as effective use of social media, Townsend says quite a few female entrepreneurs face one problem in the business world: waiting in the background.
“Women may be hesitant to put their positions and businesses out there. There may be push back or interaction with possible partners not taking them as seriously as they should.”
If any women are hesitant about starting their own businesses before the conference, Townsend hopes they will feel bolder after his panel, especially since he plans to give attendees information they can use right away.
“If they come in to the conference over the weekend and say ‘Hey, I want to start a business on Monday,’ then we’ll give them information they can use to start on Monday.”
Registration for State of Woman Biz Camp is $125. Please visit http://www.dryerbuzz.com/about/sowspring2012/ to sign up for the conference, as well as find information on available discounts.
Townsend & Lockett, LLC is an Atlanta, Georgia based law firm which specializes in: Bankruptcy & Reorganization, Business Organization & Transactional, Civil Litigation, Corporate & Securities, Criminal Defense, Franchise Law, Intellectual Property Law, Labor and Employment, Mergers & Acquisitions, Residential & Commercial Real Estate, Secured Lending & Small Business Administration Finance, and Wills, Trusts & Estate Planning. Townsend & Lockett attorneys understand their client’s needs and provide convenience, flexibility and 360 degrees of service. To find out more, please visit Townsend & Lockett www.TownsendLockett.com
P: (404) 870-8501